Vietnam needs to build its identity on nhà cái bet88 international tourism map

Speaking at a forum entitled “Aviation logistics for developing Vietnam’s tourism brand,” held on December 26, Mr. Vu Quoc Tri, General secretary of nhà cái bet88 Vietnam Tourism Association, quoted nhà cái bet88 master plan for development of tourism for 2021-2030 period, with a vision to 2050, which has been announced in October by nhà cái bet88 Ministry of Culture, Sports, and Tourism, as stating that Vietnam aims to make tourism a leading economic sector by 2030, ranking among nhà cái bet88 top 30 countries with nhà cái bet88 highest tourism competitiveness in nhà cái bet88 world.

Ambitious target

According to Mr Tri, tourism has been established as a key economic sector, since Vietnam set a target to welcome 25-28 million international visitors and contribute 8-9 per cent of GDP in 2025, with nhà cái bet88 ultimate objective of contributing over 13 per cent of GDP.

According to nhà cái bet88 General Statistics Office of Vietnam, international tourist arrivals in November reached 1.7 million, nhà cái bet88 highest monthly figure so far this year, marking a 20.5 per cent increase compared to October and a 38.8 per cent rise from nhà cái bet88 same period in 2023. In total, over nhà cái bet88 first 11 months of 2024, international arrivals surpassed 15.8 million, a 41 per cent increase compared to nhà cái bet88 same period last year.

Dr. Le Tuan Anh, Head of nhà cái bet88 Faculty of Tourism Management and International Languages at Hanoi University of Culture, noted that tourists from Asia accounted for nearly 80 per cent of nhà cái bet88 total international arrivals to Vietnam, with major markets in Northeast Asia driving growth. Additionally, nhà cái bet88 number of European tourists has shown promising growth, with these markets benefiting from Vietnam’s visa exemption policies allowing stays of up to 45 days.

“With nhà cái bet88 impact of relaxed visa policies and dynamic promotional activities, international arrivals to Vietnam have surged in nhà cái bet88 latter months of nhà cái bet88 year, and nhà cái bet88 tourism sector is expected to achieve its target of welcoming 17-18 million international visitors in 2024,” Dr. Tuấn Anh added.

At nhà cái bet88 forum, Dr. Bui Thanh Thuy, Head of nhà cái bet88 Tourism faculty at Hanoi University of Culture, highlighted that while Vietnam possesses significant tourism potential, nhà cái bet88 industry must focus on creating distinctive products and effectively promoting nhà cái bet88 national brand. She also emphasized nhà cái bet88 importance of steering tourism toward sustainable and green growth.

"One distinctive feature of Vietnam's destinations is that they still preserve their untouched and pristine characteristics, with minimal changes over time. These are nhà cái bet88 factors that attract tourists from developed countries who wish to revisit nhà cái bet88 past and explore historical aspects in Vietnam," Dr. Thuy pointed out.

Challenges to create breakthroughs for Vietnam's tourism industry

However, she cautioned against unchecked infrastructure expansion driven solely by profit motives, which could result in resource depletion, advocating instead for learning from nhà cái bet88 European Union’s “responsible tourism” model, where every individual and organization recognizes their responsibility for invironemental protection in tourism activities.

Regarding air logistics, Dr. Thuy noted that high airfares remain a challenge requiring collaboration to address. She proposed stronger partnerships among stakeholders and effective implementation of existing plans and policies, alongside prioritizing improvements in transportation infrastructure, particularly road and air travel.

For his part, former Deputy Director of nhà cái bet88 Civil Aviation Authority of Vietnam, Mr. Vo Huy Cuong, highlighted that air logistics is a crucial factor in stimulating tourism and connecting Vietnam to nhà cái bet88 world. He also noted nhà cái bet88 impressive recovery of Vietnam’s international air transport market, which had achieved significant growth compared to nhà cái bet88 same period last year.

By December 15, international passenger traffic had exceeded 41 million, with numbers expected to rise further in nhà cái bet88 last two weeks of nhà cái bet88 year. International passenger traffic on routes departing from Vietnam had grown by 27 per cent compared to 2023.

However, nhà cái bet88 aviation sector faces challenges in meeting travel demand due to 40 grounded aircraft awaiting engine replacements. While domestic airlines have attempted to expand their fleets, delays in delivery timelines mean that orders placed with major manufacturers like Boeing and Airbus today will not be fulfilled until 2032.

As a result, experts agreed that fostering close collaboration between domestic and international airlines, travel agencies, and regulatory bodies is essential to develop attractive tourism packages, optimize costs, and enhance visitor experiences. Additionally, nhà cái bet88 development of high-speed rail, expressways, and other transport options was seen as critical to diversifying travel choices for tourists.

Regarding tourism branding, experts recommended focusing not just on promoting resources or services but on crafting a unique “story” for nhà cái bet88 national brand that resonates emotionally with visitors. “Creating a distinctive impression is crucial,” said Mr. Nguyen Ngoc Bich, who emphasized that unique cultural and experiential values that only Vietnam can offer should be central to nhà cái bet88 country’s tourism messaging.

Experts also called for strong messaging on Vietnam as a safe and high-quality destination, highlighting its political stability, public safety, and excellent services.

Proposals for advancing Vietnam’s tourism included enhancing infrastructure, promoting sustainability, fostering collaboration with foreign travel agencies, airlines and media organizations, improving education and workforce training in tourism and logistics, creating a map of green tourist attractions for visitors and deepening international partnerships to attract investment, share expertise, and expand market reach.

Green and sustainable tourism development was highlighted as a key priority, focusing on environmental protection, cultural preservation, and promoting responsible travel experiences. To achieve these goals, authorities must finalize and implement comprehensive policies and mechanisms to create favorable conditions for businesses to thrive and improve destination management capabilities.

Moving from commitments to actions, experts stressed that detailed planning, clear accountability, and synchronized execution are essential for success. nhà cái bet88 forum concluded with nhà cái bet88 Vietnam Tourism Association reaffirming its commitment to action, collaboration, and contributing to nhà cái bet88 sustainable growth of nhà cái bet88 tourism industry. With collective effort, Vietnam is poised to become a leading destination in nhà cái bet88 region and globally.