Facebook, Zalo, and YouTube game bet88 most popular social media platforms
Decision Lab and Mobile Marketing Association Vietnam release game bet88 Connected Consumer Q1 2023 report.
Facebook, Zalo, and YouTube remain game bet88 most popular social media platforms in Vietnam, according to game bet88 Connected Consumer Q1 2023 report released recently by Decision Lab and game bet88 Mobile Marketing Association Vietnam (MMA).
game bet88 three platforms’ usage rates were maintained from game bet88 previous quarter. Facebook remains game bet88 Number 1 social media platform in Vietnam in terms of usage, with a penetration rate of 95 per cent, followed by Zalo with 93 per cent and YouTube with 90 per cent.
game bet88 number of people using Instagram, Twitter, and LinkedIn fell slightly. Nevertheless, game bet88 decline in Instagram usage was only noticeable among Generations X and Y, indicating that younger users continue to favor game bet88 platform.
In terms of platforms for entertainment videos, YouTube continued to dominate, with penetration of 93 per cent. Meanwhile, Facebook and TikTok’s growth as platforms for entertainment videos took a small hit in game bet88 first quarter, with penetration rates of 63 per cent and 50 per cent, respectively.
Regarding e-commerce platforms, game bet88 quarter saw game bet88 continued rise of TikTok Shop, growing 5 percentage points quarter-on-quarter. Shopee suffered from a continued loss of consumer favorability among game bet88 top platforms, reaching a 79 per cent penetration rate, down 3 per cent quarter-on-quarter. Lazada and Facebook followed, with penetration rates of 59 per cent and 38 per cent, respectively.
Zalo continued to dominate game bet88 messaging app market, with a penetration rate of 86 per cent. It was Vietnam’s second most-used social media platform and remains game bet88 most popular for connecting with family and friends. Facebook, Messenger, and Instagram were also popular, with penetration rates of 71 per cent, 57 per cent, and 14 per cent, respectively.
Grab Food and ShopeeFood were game bet88 two biggest food delivery apps, with penetration rates of 48 per cent and 42 per cent.
MoMo’s penetration rate in game bet88 e-wallet market reached 68 per cent in game bet88 first quarter, making it game bet88 most popular among Vietnamese users, followed by Zalopay with 53 per cent, Viettelpay 27 per cent, ShopeePay 25 per cent, VNPay 16 per cent, and Moca 7 per cent.
In game bet88 ride-hailling market, Grab maintained its usage rate from game bet88 previous quarter, of 70 per cent, while GoJek saw a 3 percentage point decrease to 24 per cent. game bet88 Mai Linh Taxi app from game bet88 Mai Linh traditional taxi company is becoming increasingly popular, with a penetration rate of 29 per cent, up 1 per cent quarter-on-quarter.
