Taiwan (China)’s Appier powering Be Group’s business growth bet88 nhà cái đến từ châu âu user engagement

Taiwan (China)’s software-as-a-service (SaaS) company Appier bet88 nhà cái đến từ châu âu Vietnamese tech company Be Group have teamed up to propel business growth bet88 nhà cái đến từ châu âu user engagement.

Since its establishment in 2018, the Be Group has swiftly become a key player in Vietnam’s multi-service application sector, commanding a significant 25 per cent market share. With the rapid rise in iPhone users around Vietnam, the company recognized an opportunity to enhance its app revenue streams effectively. However, this growth presented two significant challenges bet88 nhà cái đến từ châu âu opportunities. Firstly, the Be Group aimed to expand its user base, especially targeting those inclined to book their first ride. The surge in iOS users expanded the potential user pool but also made precise audience targeting more complex. Secondly, the company focused on fostering bet88 nhà cái đến từ châu âu retaining user loyalty, particularly among dormant users who had not placed orders in over 30 days, emphasizing the importance of building enduring user habits bet88 nhà cái đến từ châu âu loyalty.

In that context, Appier, leveraging its AI capabilities, adopted a comprehensive strategy to tackle Be Group’s challenges. For New User Acquisition, Appier utilized deep learning bet88 nhà cái đến từ châu âu machine learning techniques to leverage first-party data from Be App. In Nurturing User Loyalty, AI algorithms analyzed first-party mobile data from the Be app to identify dormant users bet88 nhà cái đến từ châu âu forecast their likelihood of re-engagement.

Through this collaboration, Be Group witnessed significant achievements. In particular, Appier’s AI-driven technologies played a pivotal role in effectively reactivating millions of dormant users, encouraging them to resume making bookings.

“We are thrilled with the outcomes of our partnership with Appier,” a spokesperson from the Be Group remarked. “Their exceptional AI-powered solutions have driven growth, engaged our users, bet88 nhà cái đến từ châu âu bolstered our market position. Appier’s innovative approach to user acquisition bet88 nhà cái đến từ châu âu re-engagement has proven invaluable in achieving these impressive results, highlighting the strength of our collaboration as we work together to shape the future of our industry.”

With the industry expected to continue evolving, the partnership between Appier bet88 nhà cái đến từ châu âu Be Group stands as a testament to the power of AI bet88 nhà cái đến từ châu âu data-driven insights in driving business growth bet88 nhà cái đến từ châu âu creating loyal customer bases. Both companies look forward to future endeavors as they aim to remain at the forefront of Vietnam’s thriving multi-service application industry.